Post by Logan on Jun 11, 2016 4:07:55 GMT -6
World's ugliest color, described as 'sewage-tinged hue,' defended by Michigan company
GRAND RAPIDS, MI -- Apparently the ugliest color in the world is opaque couche.
The green-brown shade is being described as a "sewage-tinged hue" by House Beautiful.
The color was first labeled as the ugliest by the Australian government, which deemed it such after hiring researchers to find the most unappealing shade to put on cigarette packages to discourage smoking.
The designation has since drawn the attention of media outlets around the globe
Opaque Couche, officially known as Pantone 448 C, is being unfairly depicted, insists the experts at The Pantone Color Institute in Carlstadt, N.J. Pantone is a division of X-Rite Inc., which is headquartered in the Grand Rapids suburb of Kentwood.
Read more: www.mlive.com/news/grand-rapids/index.ssf/2016/06/worlds_ugliest_color_described.html
