While the bill itself is dead, Democrats are hopeful that the ill-fated American Health Care Act will continue to haunt U.S. Rep. Dave Reichert.
The Democratic Congressional Campaign Committee has launched an online ad campaign calling out Reichert for helping to vote the bill out of the Ways and Means committee. The DCCC describes the campaign as a “5-figure ad buy” on YouTube, Facebook, Twitter and Instagram. The ads will be targeted at Reichert’s district, which straddles the Cascade Mountains and includes Issaquah, Auburn and Wenatchee.
According to the DCCC press release: “Specifically, the DCCC ads will be geo-targeted to Washington’s Eighth District and featured on YouTube pre-roll, Facebook, Twitter and Instagram, targeting swing voters 35 years and older, grassroots activists in the districts, and those that have engaged with the topic of ‘healthcare’ on social media.”
Like the anti-cartab campaign launched last week, the Reichert attack ad is rife with political ad cliches, including a foreboding voice-over and manic/menacing editing.