Donald Trump may impact the color of your next car.
Automotive paint supplier BASF Coatings issued a yearly color trends report Wednesday with 65 concept colors that could appear on vehicles in the next three to five years. Those concept colors are created by studying societal factors like young people moving into cities, the rising popularity of podcasts and the current polarized political climate.
“This is an election year, so there’s a lot of passion going back and forth there,” said Paul Czornij, head of design for BASF’s color excellence group. “This passion spills over in this North American can-do attitude, this idea that you have to do something and you can’t just sit by and let the world go past you.”
That idea of passion led Czornij’s team to create a deep, blood-red color they call “Primordial Soup.” Other top North American colors in this year’s report include “Raingarden,” a metallic silver; and “Aerialist Wish,” a variation on black.
All three are examples of “Parallax,” the overarching theme of this year’s report that describes how a color changes based on your vantage point.