Post by Logan on Dec 15, 2016 17:52:00 GMT -6
Citing declining return on investment, the director of Susan G. Komen Arizona said the nonprofit will discontinue Tucson’s Race for the Cure event to focus on more innovative forms of fundraising.
That means the race planned for March 2017 has been canceled, Christina Mencuccini, executive director of the Komen foundation’s Arizona affiliate, said Wednesday. The charity raises money for breast cancer research and community outreach.
“We received overwhelming support from the community of Tucson,” Mencuccini said. “This was a very difficult decision.”
Nationally, participation in 5K fundraising races is down by about 8 percent, and attendance at Tucson’s Race for the Cure was down significantly more than that, she said. Susan G. Komen foundation affiliates are required to hold at least one Race for the Cure in their states, and the Phoenix event generates higher attendance and greater returns compared with Tucson’s, Mencuccini said.
Read more: tucson.com/news/local/race-for-the-cure-canceled-in-tucson/article_9a976d8d-bb9e-5622-bfd1-9ca096f9b4d3.html
That means the race planned for March 2017 has been canceled, Christina Mencuccini, executive director of the Komen foundation’s Arizona affiliate, said Wednesday. The charity raises money for breast cancer research and community outreach.
“We received overwhelming support from the community of Tucson,” Mencuccini said. “This was a very difficult decision.”
Nationally, participation in 5K fundraising races is down by about 8 percent, and attendance at Tucson’s Race for the Cure was down significantly more than that, she said. Susan G. Komen foundation affiliates are required to hold at least one Race for the Cure in their states, and the Phoenix event generates higher attendance and greater returns compared with Tucson’s, Mencuccini said.
Read more: tucson.com/news/local/race-for-the-cure-canceled-in-tucson/article_9a976d8d-bb9e-5622-bfd1-9ca096f9b4d3.html