Post by Logan on Jan 2, 2017 8:08:59 GMT -6
Paul Fanlund: Scott Walker is trying 'to govern for everyone'? Please
Paul Fanlund is editor and executive publisher of The Capital Times. A longtime Madisonian, he was a State Journal reporter and editor before becoming a vice president of Madison Newspapers. He joined the Cap Times in 2006.
Years ago, my job at Madison Newspapers included oversight of marketing for the Cap Times, the Wisconsin State Journal and the other smaller brands we owned.
In that role, one lasting lesson was this: To effectively promote a “brand” — whether that brand is a person or thing — your core assertion has to be credible.
For example, if you run Honda, you can tout your cars as dependable or affordable, but you can’t claim to beat the luxury Lexus brand on quality. People just wouldn’t believe you and in turn doubt everything else you had to say.
That old lesson came to mind when I read Gov. Scott Walker’s claim in a year-end interview with Jessie Opoien, political reporter for the Cap Times.
Walker said that his goal is to be governor of all Wisconsinites, not just those who support him. As ludicrous political claims go, that one matches any by Donald Trump, who sets the standard.
Read more: host.madison.com/ct/opinion/column/paul_fanlund/paul-fanlund-scott-walker-is-trying-to-govern-for-everyone/article_eeaf0c49-5a1d-54f4-864a-e4a39ddcf25c.html
Paul Fanlund is editor and executive publisher of The Capital Times. A longtime Madisonian, he was a State Journal reporter and editor before becoming a vice president of Madison Newspapers. He joined the Cap Times in 2006.
Years ago, my job at Madison Newspapers included oversight of marketing for the Cap Times, the Wisconsin State Journal and the other smaller brands we owned.
In that role, one lasting lesson was this: To effectively promote a “brand” — whether that brand is a person or thing — your core assertion has to be credible.
For example, if you run Honda, you can tout your cars as dependable or affordable, but you can’t claim to beat the luxury Lexus brand on quality. People just wouldn’t believe you and in turn doubt everything else you had to say.
That old lesson came to mind when I read Gov. Scott Walker’s claim in a year-end interview with Jessie Opoien, political reporter for the Cap Times.
Walker said that his goal is to be governor of all Wisconsinites, not just those who support him. As ludicrous political claims go, that one matches any by Donald Trump, who sets the standard.
Read more: host.madison.com/ct/opinion/column/paul_fanlund/paul-fanlund-scott-walker-is-trying-to-govern-for-everyone/article_eeaf0c49-5a1d-54f4-864a-e4a39ddcf25c.html