Post by Logan on Jan 19, 2017 7:16:31 GMT -6
84 Lumber goes back to drawing board to redo Super Bowl ad after Fox Sports rejection
The first version of a 90-second ad that 84 Lumber plans to air during this year’s Super Bowl was sacked this week by Fox Sports due to its political overtones.
But 84 Lumber has not changed its mind about advertising in the NFL’s big game on Feb. 5.
The Washington County company will go back to the drawing board and explore other options to get its message across.
“Fox rejected our original commercial because they determined that some of the imagery, including ‘the wall’ would be too controversial,” said Michael Brunner, whose Downtown-based ad agency, Brunner, is handling all aspects of the commercial.
Read more: www.post-gazette.com/business/pittsburgh-company-news/2017/01/19/84-Lumber-goes-back-to-drawing-board-to-redo-Super-Bowl-ad-after-Fox-Sports-rejection/stories/201701190067
The first version of a 90-second ad that 84 Lumber plans to air during this year’s Super Bowl was sacked this week by Fox Sports due to its political overtones.
But 84 Lumber has not changed its mind about advertising in the NFL’s big game on Feb. 5.
The Washington County company will go back to the drawing board and explore other options to get its message across.
“Fox rejected our original commercial because they determined that some of the imagery, including ‘the wall’ would be too controversial,” said Michael Brunner, whose Downtown-based ad agency, Brunner, is handling all aspects of the commercial.
Read more: www.post-gazette.com/business/pittsburgh-company-news/2017/01/19/84-Lumber-goes-back-to-drawing-board-to-redo-Super-Bowl-ad-after-Fox-Sports-rejection/stories/201701190067