Post by Logan on Jun 5, 2016 2:58:29 GMT -6
State Farm Insurance says it's no less neighborly but the Bloomington-based insurance giant has made news with a rebranding announcement.
After 45 years, State Farm is setting aside "Like a good neighbor, State Farm is there," a slogan that's right up there with "This Bud's for you" and the Army's "Be All You Can Be."
Instead, State Farm is adopting "Here to Help Life Go Right," a tagline that promises proactive assistance.
State Farm's intent seems to be to communicate banking and insurance products that are available that can help customers plan for the future.
Read more: www.pjstar.com/news/20160604/state-farm-abandons-good-neighbor-policy
After 45 years, State Farm is setting aside "Like a good neighbor, State Farm is there," a slogan that's right up there with "This Bud's for you" and the Army's "Be All You Can Be."
Instead, State Farm is adopting "Here to Help Life Go Right," a tagline that promises proactive assistance.
State Farm's intent seems to be to communicate banking and insurance products that are available that can help customers plan for the future.
Read more: www.pjstar.com/news/20160604/state-farm-abandons-good-neighbor-policy